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Pilar Pérez Ramírez · 03 de July de 2010
Hace un par de meses trabajé como traductora del decano de la Tuck School of Business en Dartmouth (EEUU), Paul Danos, durante una entrevista con un periódico español. El tema lo conocía al dedillo, el periodista era colega, y todo salió a pedir de boca. Precisamente por eso, su directora de Comunicación, la encantadora Kim ‘Kiki’ Keating (sí, ya lo sé, tuvimos una conversación de lo más divertida sobre su nombre), me propuso participar en el tradicional seminario que organiza con periodistas económicos y directores de Comunicación de las principales escuelas de negocio de todo el mundo. Berkeley, Wharton, Stanford, Harvard, London Business School, MIT, IMD, Cambridge, Oxford y, por supuesto, Iese, IE Business School, Esade... “Estupendo”, pensé, con las ganas de volver a una de mis ciudades favoritas. Así que, viaje exprés a París. Es decir: falafel en Le Marais, paseo en Baton Mouche por el Sena, cenita en la Torre Eiffel, bajada con taconazos… (los 300 metros, una experiencia para contar a mis nietos)… ¿Viaje 100% de placer? No exactamente…
A falta de una semana para el viaje, Kiki me comentó que no iba de convidada de piedra, sino que me tocaba dar una charla ante los directores de Comunicación. ¡Una conferencia! Primera noticia… buff. Yo, que siempre (o casi siempre) he estado al otro lado. Y teniendo en cuenta que el primer powerpoint de mi vida lo había hecho unos meses antes en mis clases del máster (“no me digas que nunca has hecho uno”, me preguntaron incrédulos mis compañeros, todos ellos expertos en marketing)… Pues no: ¡soy periodista, no directora de Marketing! Pero no problem, ¡lo intentaré! Eso sí, sin aburrir. Un reto, sobre todo porque en el encuentro, participarían compañeros de Forbes, The New York Times, The International Herald Tribune, The Financial Times… y en mi mesa redonda hablaría junto a Sergio Sáiz, de Expansión (fuimos los dos únicos españoles); la divertidísima Loredana Oliva, de Il Sole 24 Ore; y Stefani Hergert, de Handelsblatt. ¡Qué honor!
Sólo un problema: si mi avión salía a las siete de la mañana y me había ido de cena el día antes… a las 12 de la noche comencé a prepararme la charla. Así que no dormí ni un minuto y, encima, al aterrizar, me fui de visita turística. Aquí tenéis el resultado, cuento cómo una periodista tradicional puede reciclarse en una digital… more or less, y de si las escuelas de negocio pueden hacer algo parecido. ¡Espero que os guste!
Pilar Pérez Ramírez · 22 de June de 2010 
IE Master in Digital Marketing News. Do you want to convince your CEO to invest in social media? Does he like Facebook or Twitter? If he´s more than 50 and lives in Spain, I´m sure he won´t (sorry if you are more than 50 and you´re a Twitteraddict!). The only chance of doing some digital marketing then is if you make your boss see that it could give you a great return on investment (ROI). Yes, this is the holy grail of social media: how much money/conversions/sales/brand awareness would you achieve after a digital marketing campaign. And this was precisely one of our topics in the last SEO (search engine optimization) session: what´s the ROI of SEO? (no, we´re not crazy with all these acronyms)…
Brand awareness, general issues, some more clicks? Forget it: the return on investment of all our efforts should be analyzed and measured. Even if it´s really difficult. Because while Google keywords are getting more and more expensive, there´s a very big confusion in the market. I´ll try to ad a bit what my classmates and teacher (Rodrigo Miranda) talked about in the session.
First of all, try to deduct conversions that come from organic results (from SEO, not from payed ads as SEM) from its costs. Take into account that the good SEO is an organic solution. This means that your site is listed naturally, by its content, in the search engines. So optimizing your site through SEO offers the best potential ROI. Science-fiction? Not at all: we can use tools as Google Analytics, Ommiture or Yahoo! Web Analytics… that could tell you which users are coming from SEO and which from SEM, although they won´t be always easy to distinguish. As my classmate Cristina Rodríguez, Xing´s manager community marketing in Spain, told us, all companies have estimated an average revenue per user and also an average cost per user. “You can deduct both and the result will be the ROI”. Let´s see, let´s see…
Use the ROI calculator
Too difficult? Check out this ROI calculator.
It will measure the return on investment of a CPC (cost per click) advertising campaign. But first, you´ll have to know the total monthly clicks from the publisher, the estimated CPC (the amount you pay a publisher for each click users make on your search listings), the conversion rate (% of users that come to your site and become customers, normally it will range between 2% and 3%) and the average profit per conversion (the amount of money you earn from a sale, if you sell a table for 100 euros and it only costs you 10 euros, your profit is 90 euros, not so difficult!). All these figures you´ll have them from your client activity report or from your own data. As a general tip to use the calculator, enter a percent number, not a fraction. So, for 1%, you should write 1, not 0.01.
Last but not least: the cost of a SEO campaign
By the way, do you want to know the price of a SEO campaign? It´s so variable, but it can go from 6,000 euros for a small company to 100,000 for a big one. And don´t only measure your results with numbers. Here are some tips listed in this very recommended post.
1. Don’t fall into the follower trap.
ROI isn’t just a question of counting up your followers. It’s only “valid followers” — those who are genuinely reading your tweets and engaging with your brand — that really matter.
2. Don’t obsess about your brand’s buzz.
The real power comes from the countless anonymous and unbranded bloggers and tweeters who amplify the message.
3. Don’t forget social media’s hidden benefits.
Easier to prevent a hypothetical social-media PR disaster.
4. Don’t expect instant returns.
Sometimes payback can be a long time coming. But when it comes, it can be huge!
Conclusion? If you want to answer our question: what´s the ROI of your phone?, check out this video. (it´s from December 2009, already ages ago  , but I´m sure it will be very inspiring). Enjoy!
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Pilar Pérez Ramírez · 26 de May de 2010
You will learn fairly easy techniques on how to write to be crawled by the search engines. But remember: first of all, you´ll need a journalistic approach
www.pereznews.es
Would you like to earn between 50,000 and 75,000 dollars just working for home? Do you have any writing skills? Do you know a bit of SEO? Yes, that´s me, I thought! I freelance for a lot of media, I´m learning SEO with Rodrigo Miranda, my teacher in the Master of Digital Marketing and head of Shackleton Buzz&Press and, yes, the job sounds good… But well, do not believe any longer in fairy tales. This offer is simply very little realistic. At least, in Spain.
A couple of weeks ago we had our online SEO session (which is, by the way, one of the most interesting subjects for me), and we discussed a SEO copywriting PDF referred to InkwellEditorial, an online information portal for all types of editorial professionals… Specially for this new position that it´s being created in some companies: the SEO copywriter, web content provider, web writer, seo writer… or whatever you want to call him.
And in a moment of high unemployment in countries as Spain, the author of this company feels she´s a genius. Why? She claims that if she creates sites and writes stuff in an automated way, publishing income-Generating SEO minisites, she can earn around 75 dollars a month in autopilot and only updates it once a week or less… I don´t doubt this woman has created a great business for her (and truly given tips for others)… but maybe she is making profit out of some other projects. In fact, after reading the whole pdf you get to some other links and finally, the resolution of the mistery. The author charges 695 dollars for a course in which she will show you the secrets of this copywriting. Probably you will learn some tools, but don´t forget this: you´ll find very valuable information for free on the web.
First, take into account that it´s not the same knowing how to write in some media, as to writing taking into account the SEO rules (keyword rich text, searchengine optimized copy, backlinks, long-tail keywords, anchor text…), and many publishers need constantly updated content for their webs, that lead to organic traffic (not payed one)… But well, don´t see myself writing all the time about cleaning products, for instance… Some time ago; I interviewed a guy that told me that more of two thirds of Internet content is just copy paste, not original content. That´s why I feel that SEO methods are sometimes killing good journalism. And I tell you: in Spain, this job is quite badly payed. As Rodrigo Miranda told me: “salary in Spain is according to traffic and USA works with the internet e-commerce revenue”. So… forget about the 75,000 dollars… As he summarized: SEO is content for journalists, SEO is technical for programmers, SEO is links for marketers, SEO is SMO for social media players…
Imagine working at home and freaking like this!
Do you want to learn more? Follow the tips my classmate Cristina García, Xing community manager:
1. We should not get obsessed with it. Obsession can bring to bad SEO practises such as keyword spamming.
2. Writing content with a SEO perspective is not as new as it could seem. The best way to write for search engines is just the journalistic style. If you write an article about a book, for example, it is quite normal that you do references to that book in different parts of the text (keyword density) but you won´t constantly repeat the title of the book in all the sentences because then you won´t have Google penalising you but you will have your readers not reading your articles again.
Programming and designing with a SEO perspective is a different story...
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SEO best practices for copywriting are quite similar to best practices for writing a journalistic article, there are not so many differences:
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SEO best practices
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Journalist style
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Strategic keywords at the top of the page (h1, h2, etc.)
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Pyramidal style
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Keyword density
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In a journalist document you refer in several times to the object you are talking about
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Using Bold/Italic style
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In a journalist report you use intertitles and bold typos to emphasize some content
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Quality content
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Quality content
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Another evidence of the high connection between journalist style and SEO copywriter is the fact that normally these profiles also write and distribute the company press releases online to work on link popularity and on online public relations. So many times companies look for people who were related with media (journalists or advertisers). As an example, just have a look to the requirements they look for in this job position for a SEO copywriter.
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Source: Cristina García
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Pilar Pérez Ramírez · 21 de May de 2010
No os perdáis este vídeo de la Social Media Addicts Organization. ¡No tiene desperdicio! Lo cierto es que cada vez me acerco más...¡¡ me veo en las reuniones de red social adictos anónimos!! ¿Y tú? Te pones a escribir en las paredes como si fuera tu muro de Facebook? ¿Eres capaz de estar más de 24 horas sin conectarte? Si tu respuesta es 'no', bienvenido al club.
Pilar Pérez Ramírez · 11 de May de 2010 
Colaboraré en edirectivos como community manager
Los ejecutivos que entren en la red podrán tener acceso a un fondo gratuito de más de 20.000 documentos de publicaciones especializadas de Wolters Kluwer
En la coctelera, unas gotas de Xing, un aroma a LinkedIn y un poco de Facebook. Pero con el aderezo informativo de las revistas profesionales. La nueva comunidad online de la editorial Wolters Kluwer, edirectivos, se ha presentado en España con el objetivo de ser uno de los referentes informativos de los ejecutivos españoles.
Una noticia doblemente interesante para mí, pues me he embarcado en este apasionante proyecto. Esto es telepatía, porque poco después de hacerme socia de la Asociación Española de Responsables de Comunidad ( Aerco), la editorial Wolters Kluwer me llamó para ayudarles en el lanzamiento de su nueva red social. Un reto muy apetecible, con muchas posibilidades a la vista. En principio, les ayudaré a moderar los foros de RRHH y Comunicación, aunque también echaré un cable en temas de Marketing y lo que se me ocurra. Ya sabéis, ¡todos a inscribiros en edirectivos! A cambio, podréis acceder a los documentos de sus revistas especializadas. Una información valiosa... y gratuita.
Por si no fuera poco, también estoy comenzando a coordinar la Revista de Comunicación, de Wolters Kluwer, le quiero dar un giro 2.0 y un poco de enfoque internacional, al margen de seguir contando con contenidos interesantes sobre el mundo de la comunicación y las relaciones públicas. ¿Se te ocurre alguna idea? Házmela llegar. Me vendrá de lujo.
En cuanto a edirectivos, la fase piloto ya ha alcanzado 1.000 usuarios, pero el objetivo es llegar a los 50.000 en sólo tres años. Una meta ambiciosa para una red social dirigida a directores y mandos intermedios que pretende ser una herramienta de formación y comunicación para los profesionales hispanos de todas las áreas de la empresa. ¿Su objetivo? Llenar un hueco inexistente en el mercado. Y es que sólo el 17% de los usuarios de redes sociales en España las utilizó por trabajo o para mejorar sus contactos profesionales, según el informe Las Redes Sociales en España en 2009 de IAB Spain.
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Pilar Pérez Ramírez · 03 de May de 2010
Almost a decade has gone past. After the 2000 euphoria in the digital arena, companies started to fall. Reasons? A hype, an irrational mood, lack of business knowledge, total blindness… Now, in spite of the current financial crisis, many start-ups are being created. Will they make the same mistakes?
IE Master in Digital Marketing News. Last week we had one of the most interesting sessions so far, this time in Digital Trade Marketing & Promotion. We discussed about the past 2.0 failures, but also about the present ones, analyzing if we would repeat some of the mistakes that we made ten years ago. One of the biggest ones that we discussed about was Boo.com, a fashion e-commerce site that has the most heavily funded start-up in Europe, with 125 million dollars provided by investors like Benetton and Bernard Arnault (LVMH). It sounded great, but it was too ambitious and its managers didn´t make enough tests, so the site faced a lot of technical problems. They had huge preliminary costs and an excessive spending on consultancy fees, from scratch they set up offices in London, Stockholm, Munich, New York and Paris, they had 400 people from the beginning! And worst of all, it was a complete frustrating shopping experience, with very slow browsing and the founders didn´t have enough experience in the retail market.
It remembered me of Webvan, another big failure, it was an online supermarket that in just one year and a half raised 375 million dollars, but never reached the target consumer number, son the margins for the business never compensated. Results? It closed and 2.000 persons got unemployed. And also Pets.com, Kozmo.com, Flooz.com, eToys.com (which was even bigger than ToysRUs, but failed to serve all the demand, and children didn´t get their Xmas presents!), MPV.com, Go.com, GoWorks.com… Dozens of examples!
In Spain we had also a whole bunch of failures, like Inicia, Jumpy, Ecuality (specially its online shop, Diversia, whose business model was to give money to its clients so they could buy records and books to get revenues… weird!), Viaplus, Teknoland, Aol-Avant, ActivoBank, Guay… There was a neverending list of companies.
In general, they all made very similar mistakes:
• Bad managed business plans (unrealistic sales projections, bad money management, bloated payrolls….)
• Focused on short-term profits.
• Forgot about customers. They were less focused in their clients and more in their leadership and partners.
• Lack of vision: they focused their money in the wrong areas (at first some spent too much in advertising).
So… what will happen now? Will we run into the same brick wall a thousand times? As our teacher Jean François Noual (TradeDoubler) told us, the problem is that now, “dotcom companies business models are very often 100% based on advertising revenues”. And though ecommerce is growing exponentially, “it´s not always profitable, as it´s necessary to reach huge volumes of sales to generate net profit”.
We´ve learnt a lot, but as we saw, failures will keep going. Lycos closed, Advertising.com closed some operations in Europe… even Google layed off employees in 2009! Another sad example of this was Soitu.es, funded in March 2007 with the mission of being an independent online journal. The Spanish bank BBVA invested in it 6 million dollars but… it closed at the beginning of 2010. Why didn´t they wait a bit longer? Were they fearing the crisis in Spain (I´m sure they did), did they think they would never recover their money back? Probably not, but it was a big setback for the digital journalism in Spain. Let´s hope that we learn a bit more from the past.
You have a great report here.
Bud don´t check out Dotcomfailures.org. It was forced to close after it investigated the main failures in the Internet!
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Pilar Pérez Ramírez · 01 de May de 2010
The ultimate study has come out: friend recommendations in social networks such as Facebook are key to boost up sales.
IE Master in Digital Marketing News Last week we discussed a lot in Campaign Management about what should Facebook do with its advertising campaigns, if they were effective or not, and if it would repeat the Beacon failure. And on Thursday, I received a press release of Nielsen Online explaining that if you publish something in the wall in Facebook, your friends will tend to click through and buy the product you recommend. The question is: do you like to have advertising campaigns in your Facebook wall? Not me thanks, although I don´t feel to be the average consumer. And ok, all the studies show that consumers trust their friends and peers more than an ad or a recommendation when they have to buy something. So, if your friend says: “hey, buy this videogame, it´s awesome”, then… you purchase that one and not any other… This is the theory, but I don´t know if it´s 100% real. And again, this is only my personal opinion.
The Nielsen Online conclusion is that buying social media does not have anything to do with buying online media. Marketers should understand advertising “not just in terms of paid media, but as how social advocacy contributes to campaigns”. And according to this study… it´s a lot! 8% of the customers tend to buy a product if it´s being recommended by a friend or a peer in it´s Facebook wall. But the numbers didn´t come out of the blue. The report was made with the opinion of almost 800.000 Facebook users and analyzing more than 125 advertising campaigns. The results were that not only the purchase intention increased, but also the brand awareness and the recall.
So just think about it: “social advocacy and earned impressions can impact consumers in three important ways: by an ad (ad recall), to take away its message (awareness), and to increase their interest in making a purchase (purchase intent). The next step is to expand this understanding to offline sales and long-term brand value”. Nielsen dixit. Do you agree?
Ok, I agree, but again, I hate to be a fan of a company in Facebook, I hate to give my personal details to any company… I´m in a social mood, not in a purchase mood! Although this maybe will evolve in the future. I would only admit some personalized ads if I´m a member of a group that involves some commercial issues or… if you at last agree to be a fan of a product or a company and you want some discounts or good offers from it. A lot of people do? Why can´t I? Not now, thanks.
So by now, I´m not a good customer for Facebook: I´d prefer to run my own real farm (Farmville, no, thanks), I like real flowers, real chocolates and… real beers! I prefer somebody to phone me and congratulate me personally for my birthday, not virtually. Strange woman? In the actual social networks scheme, of course I am.
You can download the whole report in Nielsen
Also, you can have a look to this Youtube video recorded by Marketingdirecto.com It´s the presentation of Joost van Nispen, president of the Spanish ICEMD, in Hoyesmarketing. I´m sorry, it´s in Spanish. But what I liked most is: don´t you prefer a real beer than a virtual one? Of course!
Vídeo de Joost van Nispen
Pilar Pérez Ramírez · 12 de April de 2010 
At times you´ll feel that it´s the best learning experience in your life, a minute later you will hate it so much for keeping you apart your normal life, your family, your work, your friends… Some days after you will have to write a challenging report, and then you´ll love it again. Like in a roller-coaster, your mood will go up and down in the 13 months that the Master in Digital Marketing from the IE Business Scool lasts. Your free time will be dramatically reduced to zero but, you will learn so much, you´ll feel it´s worth it. So far, I´ve been experiencing this for just a couple of months, will I survive?
Pereznews April 5th 1010, 3.30 am Spanish time. I should have been sleeping for at least three hours now. But I feel it´s impossible. Too much adrenalyne. I just took an online financial accounting quiz, a 10-multiple choice exam which had to be done in just 15 minutes, I was so nervous that I did it in 13 minutes and 13 seconds. 13!!! Yes, that was bad fate: I only had 50 out of 100 points. Incredible: I studied quite a lot, hoped to have some good marks, and I almost fail! Prepaid expenses, liabilities, accrual accounting, deferrals… this explosive cocktail of financial terms keep banging in my mind and enables me to sleep.
Tomorrow, with deep dark circles and my deep black cup of coffee –no Starbucks, thanks–, I´ll wake up and realize that I have to read maybe 30 posts on the forum and post my dose of them. But I won´t be the only one: we´re currently 25 students, we have three online subjects each week, and we are supposed to write a maximum of five posts per week and subject… this means, a maximum 375 posts per week! Also, we have to sum up the professors ones. Crazy, crazy…. and it´s not my imagination, it´s more than real.
“Oh, Pilar, so you´re studying an online master? Don´t worry, it´s only online”, tell me some of my friends. But, yes, of course I have to: not only do I have to read hundreds of posts but discuss three reports per week with my group mates, read “three-kilo” accounting books, dozens of web pages, links, physical documentation, research and try to contribute to my class. So any magic tricks on how to do it? Just one: sleep very little.
With such an intensity of studies, I feel it´s impossible to balance smoothly all aspects of life. There are very few options you can try: share a little less time with the family, refuse to write some articles (I work as a freelance journalist), not reading all of the master´s documentation…. But, to do everything 100% perfectly it´s just impossible.
Nevertheless, I still feel it´s worth doing it: I´ve learnt so much in these weeks! How to work in a team with every member in a different country (Spain, Philippines, USA, Venezuela, United Arab Emirates and England), try to make yourself understand in a difficult environment -multiple time zones-… How to discuss via online, how to try to explain yourself just in words, how to collaborate via Google Docs, Skype or whatever…. And of course, many, many tips from our really interesting subjects (some, more interesting for me than others, I need to admit): SEO, SEM, campaign management, advergaming & metaverses, digital trade marketing, campaign management, digital advertising evolution… I even like some accounting! A master for masochists? No way. I hope that in some weeks time I´ll learn how to manage my time. Yes, please!
Pilar Pérez Ramírez · 24 de March de 2010
Estoy rota... pero merece la pena
Algunos ya lo sabéis (mi Twitter y Linkedin así lo atestiguan): el 1 de marzo empecé las clases del Master in Digital Marketing del IE Business School. Son 13 mesecitos por delante de duro trabajo... y algo de diversión, of course. Porque, aunque es online la mayor parte del tiempo, el esfuerzo es brutal... Tanto, que son las 12.30 de la noche y aquí estoy, dándole a la tecla. Clase de metaverses y advergaming, de digital marketing, de SEO, de SEM, de campaign management... Muy divertidas, pero... ¡agotadoras! Porque lo de que es online no es ninguna tontería: cada semana hay que preparar trabajos en grupo para cada asignatura -a través del Skype, google docs, email, y hasta por paloma mensajera-, y luego participar durante tres o cuatro días en un debate a través de los foros...
Un debate que me tiene machacada. Porque si somos 25 alumnos... y cada uno tenemos que escribir cinco post por asignatura, quiere decir que: ¡me tengo que leer 125 mensajes por asignatura y semana, lo que hacen... ¡375 mensajes! más los comentarios del profe... y la preparación de las clases de la semana siguiente. Y sin olvidar que tenemos unas perlitas como management accounting o financial accounting, con exámenes incluidos. ¡Y yo que odiaba las matemáticas!
Menos mal que los compis son buena gente y nos reímos de vez en cuando. Hoy no he podido dejar de hacerlo cuando... haciendo una comparativa entre Wikipedia y la Enciclopedia Británica... una compañera ha descubierto que la Pantoja no tiene cabida en esta última, pero sí una entrada con todo tipo de detalles en la Wiki. ¡Qué bueno!
¿Por delante? Unos cuantos meses online, interrumpidos por una semanita en septiembre para visitar la Feria Adtech de Londres, considerada como la más importante en el sector del marketing digital y la traca final en marzo de 2011, de nuevo en modo presencial. Mientras tanto, ya hemos organizado el primer Digital Marketing Beers. ¿Cómo sobrevivir si no?
Pilar Pérez Ramírez · 26 de January de 2010
Hoy he comido con tres buenas amigas: dos directoras de comunicación de dos multinacionales radicadas en Madrid y otra periodista que dirige su propia agencia. Ha sido complicado cuadrar agendas, pero lo hemos logrado, y ha sido un encuentro de lo más productivo.
De nuevo, ha salido el tema de los absurdos horarios españoles, que imposibilitan ya no sólo a las mujeres, sino a cualquier trabajador, tener un tiempo libre imprescindible para hacer algo que no sea trabajar. Porque no creo que sean sólo las mujeres con hijos las que tengan que conciliar, sino que lo tienen que hacer también los hombres y, por supuesto, cualquier persona sin hijos o mayores a su cargo. Me da igual lo que quieran hacer con su tiempo libre: sillón-ball, parapente o tiro con arco. Como si se echan una buena siesta: lo que no se puede aguantar son los interminables horarios españoles.
A nosotras, y en e sto hemos coincidido las cuatro, no nos gusta perder el tiempo en el trabajo, no nos gusta montar comidas interminables (que conste que no nos hemos pasado de hora), no nos gusta quedarnos todos los días a tomarnos una caña al salir de la redacción... Tenemos miles de cosas importantísimas que hacer, pero no siempre las empresas nos dejan. De ahí que las periodistas con hijos que conozco, o bien pidan reducciones de jornadas (es muy habitual en un diario) o bien cambien de trabajo. O bien las despidan, claro... Muy pocas que no siguen las reglas establecidas siguen en las redacciones cuando superan los 30. Y eso que hoy hay email, miniportátiles, wifi, adsl, skype, twitter, iPhone, Blackberry.... ¡De todo! Podemos trabajar desde casa en momentos puntuales, no hay problema. Y en el mundo de la comunicación, a pesar de estar poblado por mujeres, muy pocas llegan arriba ¿por qué?
Pensando, pensando mientras escribo este post, voy y veo que existe AMECO, la Asociación Española de Mujeres Profesionales de los Medios de Comunicación , ya les he mandado un mail pidiendo info. Y también The Association for Women in Communications de Nueva York. Andá, ¡si tiene 100 años de historia! Pues va a ser que éste no es un tema puntual. Esperemos que dentro de otros 100 años este tipo de asociaciones ya no tengan razón de ser.
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El apasionante mundo del periodista freelance
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